9 ways for how to increase click through rate in adsense

As we all know adsense ctr(click through rate) is most important factor in google adsense, becuse the all earning depends on it.

Many newbies searching for how to increase adsense ctr in google search.
And the google adsense is proven way to earn money from website or blog for newbies.
So, lets see which factors affecting click through rate and how to improve click through rate easily.

If you had not started a blog than start a blog and make money online from it. (Updated)

How to increase adsense ctr(click through rate) in google adsense?

Here we are going to see how to increase click through rate and remember first thing is quality, without quality content in your blog or website is nothing works. It is not like google cpm.

What is ctr?

ctr is click through rate, means it is number of clicks receive a website per 100 ad impressions.

  • Let’s see with example:-
    if any website receives 100 visitor ad impression and visitors clicks on 6 ad units then the ctr is 6%.
  • Formula to calculate ctr:-
    ctr=number of clicks/number of ad impression*100

How to increase adsense ctr(click through rate) in google

There are many points affecting on ctr but i m going to listed here a main topics which can improve your google adsense ctr

#1 Ad placement and ad size

Ad placement is should be proper because if user unable to reach at ad, then how it is possible to increase adsense ctr.
So, here are some spot where you can put ad to increase adsense ctr.

  • Below post title

  • top of sidebar

  • After two paragraph in post content

  • At the end of post content

  • header

Mostly the ad revenue comes from top sidebar and below post title.
You can also put two ad units in post content, the first at after two paragraph and other is at end.
It depends on which ad loads first, you can use google adsense to see which ad performing better and then make it loads first and then others.
See at your website and try to replace your ad place with this ad placement.
And most important avoid ad blindness, it decrease ctr and also it is against of google ad placement policy.

#2 Size and type of adverts

Size matters. Because if proper size ad is not placed on website then user may not focus on it.
use text and display ads

use text and display ads to increase adsense ctr
use text and display ads

It is believed that a big size is always performing better than small in post content.
Make sure your all adverts are set to most successful ad sizes.

#3 Bounce rate

As your website’s Bounce rate increase as ctr decrease so, try to decrease bounce rate.
Always promote your post in your niche revelent people. You can use google communities and facebook groups.
Because a non niche related people will never click on your website ad.

#4 Number of ad

A well performed 2 ad are better than bad performed three ads.
It defenetly decrease your ctr and so revenue.
so, don’t place too much ad on website because it also irritable to visitors.

Visitors comes to your website to read content not to show adverts.

#5 Quality of traffic

As mentioned above if non niche related traffic comes then click not occurs, so try to get increase traffic from search engine.
Traffic comes from search engine should be 70% of all traffic to website.
It also helps to increase adsense ctr and build new readers.

#6 Niche and keywords

Ctr also depends on niche and keywords, a good niche can get more ctr.
A fitness, weight loss and technology are one of the most profitable niches.
Try to use expansive keywords to increase adsense ctr but be natural, don’t try to manipulate google.
The keywords used in your post title, url, content and meta description affect to advertisers bid.
Use more searched and also a long tail keywords to get more website traffic and increase adsense ctr, because long tail keyword’s traffic is always leads to more sells.

#7 Quality of content

If user will not find any niche related content or information, he wants from your website then obviously it close the website and it increase bounce rate.
So, try to write more and quality content to your website so, users will be happy to come again and read.
Don’t get off topic.

#8 Responsive layout

Users not only use desktop, i believe that most of traffic comes from desktop but how can we forget mobile users.
Always make a responsive layout so, mobile users will also have a great experience of website.
You can also try to get page level ads from google adsense.

#9 Experiments

Experiments always drive good results.
You can experiment with heat map.
Use heat map to see where your readers like to click try to place revelent ad at a place.
Use great image to attract visitors with attractive headlines.
another one is colour of website, try to change colour of website and links.

Red is better than blue-Chris Lee

Try to get more visitors from us, uk because thats countries have higher cpc value.


There is no one can change your click through rate without quality content because it is key of success.
And if you have quality content then you just have to do nothing to increase adsense ctr(click through rate).
And click through rate is not increased directly it takes time to build image and impression of website on visitors.

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14 thoughts on “9 ways for how to increase click through rate in adsense

  • September 5, 2017 at 8:12 am

    I have 9% CTR. Is this good or bad?

    • September 5, 2017 at 11:54 am

      There is no such a average Idea CTR. But some experts says that 10% is great, make sure your website has no spam.

  • October 7, 2017 at 7:37 pm

    Great post. I picked up a couple of tips on how to increase my ad clicks. Thanks and pinning

  • October 9, 2017 at 4:19 pm

    Hi Paras,

    Great tips to improve Adsense income. I personally took it off of my blog for the time being.

    Like you said, it’s important to first grow your traffic. Yes, you can put it on your blog right away, you just need to know that you probably won’t make any money until you build up your traffic.

    I was making some money, but it was only a penny here or there.

    I figured I’d rather keep my visitors on my blog rather than lose them for a penny or two.

    Maybe once my blog grows and I am able to get more traffic, I’ll put it back on my blog.

    If I do, you can bet that I’ll be using some of these tips to help me improve my Adsense rates.

    Thanks for taking the time to share these tips, have a great day 🙂


  • October 16, 2017 at 11:01 pm

    Hi very, good article.
    Thanks for the sharing, keep up the good work.

  • October 28, 2017 at 1:13 pm

    this way is very effective to increase our ctr on adsense thanks for sharing great post keep it up

  • October 30, 2017 at 5:15 pm

    Great Work. Thank you for sharing this Post here. I picked up a couple of tips on how to increase my ad clicks. Thanks and pinning

  • November 8, 2017 at 2:46 pm

    Thanks Dear for your valuable information regarding Google AdSense. Here I came to know one important thing that’s the heat map. I tried some of your tips on my site and got instant effect on my CTR. I think quality content is all about we need to think. If we follow this big tips, everything will follow us accordingly.

  • November 9, 2017 at 4:03 pm

    Amazing!!! This is awesome checklist. I have saved it offline. I think, it’s time to implement this secret strategies before it went viral.


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