As we all know click through rate is most important factor in google adsense, becuse the all earning depends on it.
And the google adsense is proven way to earn money from website or blog for newbies.
So, lets see which factors affecting click through rate and how to improve click through rate easily.
How to increase ctr(click through rate) on google adsense?
Here we are going to see how to increase click through rate and remember first thing is quality, without quality content in your blog or website is nothing works. It is not like google cpm.
What is ctr?
ctr is click through rate, means it is number of clicks receive a website per 100 ad impressions.
- Let’s see with example:-
if any website receives 100 visitor ad impression and visitors clicks on 6 ad units then the ctr is 6%.
- Formula to calculate ctr:-
ctr=number of clicks/number of ad impression*100
How to increase ctr
There are many points affecting on ctr but i m going to listed here a main topics which can improve your google adsense ctr
#1 Ad placement and ad size
Ad placement is should be proper because if user unable to reach at ad, then how it is possible to increase ctr.
So, here are some spot where you can put ad to increase ctr.
Below post title
top of sidebar
After two paragraph in post content
At the end of post content
Mostly the ad revenue comes from top sidebar and below post title.
You can also put two ad units in post content, the first at after two paragraph and other is at end.
It depends on which ad loads first, you can use google adsense to see which ad performing better and then make it loads first and then others.
See at your website and try to replace your ad place with this ad placement.
And most important avoid ad blindness, it decrease ctr and also it is against of google ad placement policy.
#2 Size and type of adverts
Size matters. Because if proper size ad is not placed on website then user may not focus on it.
use text and display ads
It is believed that a big size is always performing better than small in post content.
Make sure your all adverts are set to most successful ad sizes.
#3 Bounce rate
As your website’s Bounce rate increase as ctr decrease so, try to decrease bounce rate.
Always promote your post in your niche revelent people. You can use google communities and facebook groups.
Because a non niche related people will never click on your website ad.
#4 Number of ad
A well performed 2 ad are better than bad performed three ads.
It defenetly decrease your ctr and so revenue.
so, don’t place too much ad on website because it also irritable to visitors.
Visitors comes to your website to read content not to show adverts.
#5 Quality of traffic
As mentioned above if non niche related traffic comes then click not occurs, so try to get increase traffic from search engine.
Traffic comes from search engine should be 70% of all traffic to website.
It also helps to increase ctr and build new readers.
#6 Niche and keywords
Ctr also depends on niche and keywords, a good niche can get more ctr.
A fitness, weight loss and technology are one of the most profitable niches.
Try to use expansive keywords to increase ctr but be natural, don’t try to manipulate google.
The keywords used in your post title, url, content and meta description affect to advertisers bid.
Use more searched and also a long tail keywords to get more website traffic and increase ctr, because long tail keyword’s traffic is always leads to more sells.
#7 Quality of content
If user will not find any niche related content or information, he wants from your website then obviously it close the website and it increase bounce rate.
So, try to write more and quality content to your website so, users will be happy to come again and read.
Don’t get off topic.
#8 Responsive layout
Users not only use desktop, i believe that most of traffic comes from desktop but how can we forget mobile users.
Always make a responsive layout so, mobile users will also have a great experience of website.
You can also try to get page level ads from google adsense.
Experiments always drive good results.
You can experiment with heat map.
Use heat map to see where your readers like to click try to place revelent ad at a place.
Use great image to attract visitors with attractive headlines.
another one is colour of website, try to change colour of website and links.
Red is better than blue-Chris Lee
Try to get more visitors from us, uk because thats countries have higher cpc value.
There is no one can change your click through rate without quality content because it is key of success.
And if you have quality content then you just have to do nothing to increase click through rate.
And click through rate is not increased directly it takes time to build image and impression of website on visitors.