In 2017 there is lots of changes will be in seo, a list of seo trends i m going to listed here.
Google frequently change their algorithm to deliver their best to search users, so in a year of 2017 they also going to change in algorithms and many more things.
Seo trends in 2017
AMP (Accelerated mobile pages):-
In the year of 2016 google has started to show AMP first in Search engine result pages.
Now in 2017 the google try to move and concentrate in mobile instead of desktop, because as we all know day by day mobile users are going to increase.
Most of internet users are search their queries from mobile.
So, google recently announced mobile first indexing to give a best user experience and this is seo trends.
Means google started experiments to index a good mobile version of sites first because the desktop version of website take more time to load in mobile device.
So, to become on top of google we have to optimize our website for best user experience for mobile users.
Also a craze of mobile application is also going to increase so be ready to competition and new google algorithm updates.
So,Make your website mobile user friendly and start moved to accelerated mobile pages.
Check if your websites is user friendly or not at google.
As we all know google want to make all users free from typing lots of queries.
So, they implement a voice search option for mobile users and this will be seo trends in 2017.
And most of users moving to mobile device to use internet so it is important to have a voice search button in your website.
It is said that 90% of search queries to be made from voice till 2020.
So, user have not to type lots of queries and make easy to search by just voice is good for user experience.
Apple also integrate siri, amazon also give option for voice search.
For best mobile user experience and to get on top of search engine result pages(SERP), it is must to have voice search.
Voice search also gives faster results then typing.
Smart watch and smart medical devices have mostly voice search option in built.
As we know social media in now a days become a best and biggest platform to reach at right audience.
It can increase your sells and website traffic also.
A signal comming from social media to our website helps us to increase authority of website and make it more popular.
To become more effective on trending we must have well shared social media posts.
And if the user like your content then definitely they will share to others, so try to write content for user help not for search engine ranking.
So, always try to be more social because if we have good social media engagement then we no need to do other marketing.
User experience is important for search engine because always google try to be more user friendly.
Make your website loads faster because every user wants fast loading website.
make website responsive so it can be opened and access easily from any device.
The fast loading and user friendly website also can get on top of google search.
If your website is well optimized then costumers will automatically comes and visit your website.
Try to move from http to https.
Because now a days spammer and hackers are getting more stronger so, every user wants to be safe.
And also it put good impression on search engine and user both.
A link from high authority website to your site can helps you to increase ranking and popularity.
It also helps to drive more traffic to your website.
But only a quality backlinks, remember this a low quality links can harm your website ranking.
May be your website penalized by google so, take care about link building in 2017.
Long search queries:-
The search queries are become longer and longer.
Users now search for a specific product with long search queries, so long tail keywords becomes more effective.
Long search queries also users can get the information or product exactly what they wants.
So, we have to focus on long search queries and a best user experience.
To make your website more popular and to get on top of SERP with seo trends in 2017 we must follow the topics like AMP, Voice search, Social media, User experience, Http, Link buildup, Long search queries.
There is also many more seo trends in 2017 which i have not listed here like Quality content, blog commenting, local seo, video, cross channel marketing, Unique content etc. also we have to concentrate on those.